Associate Vice President, European Software, IDC
Philip Carter is associate vice president for the European Software Group. He leads a team of analysts that cover the infrastructure, middleware, and applications software markets and is tasked with writing and presenting on broader enterprise software trends and the impact of emerging technology areas such as Big Data, cloud, mobility, and social as they relate to the European region.
Recent engagements include:
• A series of CIO workshops in Singapore, Malaysia, Australia, and New Zealand focusing on Big Data
• Presentation in London, UK to a group of selected IT partners on the impact of the 3rd Platform technologies (cloud, social, mobile and big data) on the market on behalf of a vendor
• Presentation to a group of IT and financial executives in Dubai on the adoption and best practices of cloud applications in mature versus emerging markets
• Series of workshops in the Nordics around go-to-market strategies for vendors around IDC's 3rd platform including compensation models for the cloud
Carter is regularly featured on mainstream media such as CNBC and Bloomberg, and in global publications such as the New York Times. Prior to working for IDC in Europe, Carter worked in IDC's Asia/Pacific region, covering the software, services, channels, and sustainability research areas. Before joining IDC, he worked at SAS Institute (both in EMEA and Asia/Pacific) in marketing strategy, product management, and business development roles.
Originally from Zimbabwe, Carter holds an honors degree in business science, majoring in economics and law from the University of Cape Town, South Africa.